26 March 2021.

Beef 2021 is fast approaching and AgForce is once again a proud sponsor.

The much-loved event, organised by Beef Australia, runs from 2 to 8 May in Rockhampton, and promises to be as fun-packed as ever.

With a full program including celebrity chefs, entertainment galore, and of course the world-renowned cattle competitions, this is not an occasion to miss out on.

Dr Gary Fettke AgForce Cattle Board Adam Coffey

The AgForce seminar, Red meat under attack: the history, vested interests, and the real science! is likely to provide a lively debate too.

Guest speaker Dr Gary Fettke (orthopaedic surgeon, cancer survivor and environmentalist) will share his views on why the benefits of beef are systematically being ignored and look at how to turn this mindset around.

Dr Fettke has long championed for nutrition being a major component of prevention and management of modern disease.

He’ll be joined by director of the AgForce Cattle Board Adam Coffey – a media-savvy grazier from Miriam Vale, near Gladstone.

Earlier this year, Adam was quick to stand up for the beef industry when Coles published an article in its magazine incorrectly stating that eating less meat was good for the environment and also healthier.

Tickets for Beef 2021 and specifically the AgForce seminar are available at