27 April 2021.

AgForce’s seminar at Beef Australia 2021 next week, ‘Red meat under attack: the history, vested interests, and the real science’ is set to continue the small but developing trend by health-conscious consumers to include red meat and healthy fats as part of a balanced, nutrient-rich diet. 

AgForce’s keynote speaker at ‘Beef’ Dr Gary Fettke said the negative publicity surrounding red meat in recent years was the result of clever marketing by anti-farming lobby groups and big business seizing the opportunity to fill supermarket shelves with mass-produced products at the expense of an important food source that has sustained people for thousands of years.

“There are companies out there lining their pockets at the expense of the facts and the real science,” Dr Fettke said.

“There hasn’t been a single randomised controlled trial – the gold standard of science – carried out that proves the link between red meat and an increase in the types of diseases many health practitioners and many governments would have you believe.

“All the studies professing to support a link between red meat and health problems are low-quality, observational studies that make for good headlines and fuel the desires of anti-farming lobbyists and corporations with an interest in undermining the benefits of red meat.

“Instead, they want consumers to survive on products that come out of a packet. This is “food” with absolutely no nutritional value, that contributes to a wide range of diseases, including type 2 diabetes.

“Look at the ingredients list on a plant-based protein source, then look at the ingredients of a steak.

“It is only by consuming truly nutrient-dense food, like red-meat, which contains many more vitamins and minerals than protein alone, some in fact that you can’t find in other food sources, including in vegetables, that we can turn around the rampant rise in type 2 diabetes and other modern diseases affecting the lives of so many.”

According to grazier and AgForce Cattle Board Director Adam Coffey it hasn’t only been the health benefits of red meat being falsely called into question – the sustainability of red meat and cattle production has also been targeted by misinformed social and environmental activists in recent years.

“The problem we have in agriculture is that we’re light years behind when it comes to engaging directly with the public,” Mr Coffey said.

“Traditionally, not for profit organisations like AgForce lobby governments to try and ensure producers are given a fair go in the formulation of policy. We don’t target our messaging at consumers the way anti-farming groups and big businesses do.

“We haven’t got the resources and, to be honest, most farmers just want to farm. We want to produce for everyone else, we don’t want to get involved in that sort of fight.

“That doesn’t mean we aren’t making changes. The red meat sector and almost every individual producer I know is already investing heavily into ensuring our industry is carbon neutral by 2030.

“On my own property we are constantly investing in and working on reducing erosion and runoff, sequestering carbon, conserving soil moisture, and increasing bio-diversity.

“We’re doing everything we can to not only protect, but actually improve the land. And we believe we can have positive environmental impacts on everything we do.”

Beef Australia 2021 runs from 2 – 8 May, with most events taking place at the Rockhampton Showgrounds.

More information about AgForce’s involvement in Beef Australia 2021 is available on AgForce’s website, while limited tickets to our ‘red meat’ seminar are available at Beef Australia.


For media comments contact:

AgForce CEO Michael Guerin 0488 002 092

Orthopaedic Surgeon Dr Gary Fettke 0419 501 978

AgForce Cattle Board Director Adam Coffey 0419 552 225