AgForce Cattle develops progressive policy on behalf of our members for the Queensland cattle industry. Board members are all cattle producers and our fundamental value is that policy is made by beef producers for beef producers.


Peter Hall
0427 422 472

Policy Director

Daniel Counsell
(07) 3236 3100
0429 649 881
Email Daniel



Lloyd Hick
Blair Knuth
Alistair McDonald
Rob Chaplain

South East

Ange Hutchinson
Ben Drynan

Southern Inland

Garth Christiansen
Kenneth Syme


Mark Davie
David Hill
Bronte Lloyd
Tamara Finger

South West

Dan Radel

Special Directors

Carl Greaves (Corporate))


From paddock to policy: how does it happen?

Policy is developed through talking with our members, either online, via phone or face-to-face meeting. Policy proposals are then taken to the AgForce Cattle Board and debated. Execution will depend on numerous variables, such as the target audience and stakeholders involved.

Portfolio: Leading the way in Advocacy

AgForce Cattle advocacy in 2021-2022 on the issues below, and currently drafts the new outcomes we strive for in coming years: 

  • Effective industry leadership
  • Biosecurity: emergency animal disease preparedness 
  • Market access – further increase of access to important overseas markets
  • Business profitability and sustainability – develop complementary revenue streams, and empower people to feel good about buying and eating beef
  • Animal well-being
  • Research & Development – engage effectively to increase adoption
  • Minimize regulations and improve understanding of their impacts
  • Crisis management



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