Advancing Rural Queensland

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2010 Rabobank Red Meat Awards

The 2010 Rabobank Red Meat Awards culminated at a gala dinner at the Brisbane Ekka on Wednesday 4 August. The awards, hosted by AgForce at the MEATing Centre during the Ekka, recognise producers, processors, retailers, exporters and service providers who contribute to the red meat industry.

The winners of the 2010 Red Meat Awards were:

Rabobank Beef Producer of the Year

Freestone Group
The Freestone Group is a producer, processor and marketer of prime quality beef, pork and lamb products for domestic and export. Douglas and Wendy Bryce developed the Freestone Fresh Beef brand in 1978 and since then have acquired Warwick Meats and a processing facility at Molendinar on the Gold Coast. The family-run company was revitalised in 2008 with the launch of the Freestone Gold Beef brand and continues today with the recent launch of our co-branded sausage range in a number of independent supermarkets. The Freestone Group has improved the efficiency of the supply chain by controlling the production, processing and management of livestock at all stages of the value chain. 

Rabobank Sheepmeat Producer of the Year
Silverwood Organics
Innovation plus diversification is the recipe for success for Andrew and Maree King’s Longreach organic boxed lamb business. Diversifying into Dorpers has helped secure production, while converting to organic production has allowed the Kings to target the premium lamb market. Technology such as automatic weighing/ drafting ensures consistency of product, while an online retail presence, complemented by social networking, targets the urban marketplace.

MLA Best Brisbane Dining award
Restaurant Lurleen's
Sirromet’s Restaurant Lurleen offers a unique menu through which executive chef Andrew Mirosch strives to educate consumers on the importance of quality red meat. Similar to a wine list, Lurleen’s menu highlights the brand, production system, place of origin and breed. The restaurant also offers a unique degustation menu where customers can compare the same cuts from different animals. 

MLA Best Regional Dining award

Fitzy's Fibber Magee
Fitzy’s Fibber Magee has firmly established itself as an icon in Queensland’s pub and food scene since 1998. Fitzy’s innovative chefs deliver a mix of old favourites and modern cuisine characterised by quality of product, taste and presentation and backed by professional and trustworthy suppliers. Innovations such as the Bull Club, an invitation-only luncheon, enhance the red meat experience.

MLA Red Meat Retailer award
Clancyjames
Clancyjames’ retail outlets at Brisbane Airport, Taringa and Yeronga sell a dining experience and deliver a consistent quality product backed by value and service. Clancyjames offers a wide variety of products, including MSA beef and lamb, supported by innovative retail practices such as a loyalty program, value-adding and pre-prepared meals. Clancyjames is also working with MLA to develop a trial “Sustainable Butcher Program”.  

QRITC Education and Services Award
AgForce School to Industry Partnership Program
The AgForce School to Industry Partnership Program is the only program of its kind in Australia.  It works across Queensland to develop and strengthen partnerships between rural industry and schools, including the recruitment and mentoring of producers through the AgForce Rural Champion Volunteer Program.  The program strategically targets the education sector and promotes rural and related industries as exciting and desirable careers.

Export Achiever Award

Teys Bros
Teys Bros actively seeks new avenues for beef beyond the traditional Korean, Japanese, US and domestic market. Innovations include the first shipment from Australia to the EU of grain fed beef under the new quota system and the commencement of exports of chilled and frozen beef to Chile and Russia. In 2009/2010 Teys continued its commitment to its Innovation Collaborative Strategy, which underpins a comprehensive research and development partnership with MLA. 

For more information, call AgForce on 3236 3100; email.


2009 Rabobank Red Meat Awards

The winners of the 2009 Rabobank Red Meat Awards were:

MLA Best Red Meat Retailer Award
Tarnya and Steve Smith, Meat2Eat


Meat2Eat in Forest Lake, Brisbane, is operated by a husband and wife team, Tarnya and Steve Smith. Meat2Eat offers innovation through value-added features such as pre-vacuum sealing cuts in portion sizes for convenience. Meat2Eat recently expanded to include a deli and café, and employ a chef who supplies customers with cooking tips, easy recipes, and a line of freshly prepared meals to re-heat at home.


Rabobank Beef Producer of the Year

Blennerhassetts, Bingil Bay Beef


The Blennerhassetts of far north Queensland own and operate a breeding, backgrounding, fattening, processing and wholesale beef business which has supply contracts to eight IGA Supermarkets and 14 butcher shops from Weipa to Bowen and west to Mount Isa. The Blennerhassetts maintain a strong focus on balancing sustainability and profitability through landcare practices such as pasture improvement and minimising downstream environmental impacts on the Great Barrier Reef.

 
Rabobank Sheep Producer of the Year

Peter Strelitz, Milly Hill Lamb


Professional sheep buyer and small scale grazier Peter Strelitz of Armidale had an interest in marketing a branded product and in 2007 he began to custom process a few head each month for local customers. He built a value chain to meet demand and today more than 150 producers are aligned with Milly Hill Lamb supplying approximately 2000 lambs each week. The business has grown from a local home-delivered ‘lamb in a box’ to a multi-state lamb brand built on the values of integrity, quality, consistency, transparency and even more importantly reliability.


Austrade Export Achiever Award

Teys Brothers (Holdings) Pty Ltd


Operational efficiency is a priority for Teys Bros, who processed 930,000 cattle and employed more than 2800 people in 2008/09 at Beenleigh, Rockhampton, Bioela and Naracoorte plants in 2008-09. Recent innovations include the launch of the Teys Certified Angus brand in 2008; a halal processing program at Biolela to open new Middle Eastern markets; and continued innovation of the Teys Food Service’s product range and packing/processing technologies.


QRITC Education & Services Award

AgForce School to Industry Partnership


This is the only program of its kind in Australia linking school students and schools with the rural industry. Since its inception in 2004, the program has linked more than 55,000 Queensland school students with rural businesses and representatives to build awareness of the training and career options available; to support agricultural studies in schools, and to educate students and the broader community about where food and fibre comes from and rural communities. In mid 2007, the AgForce Rural Champion Volunteer Program was established, with more than 60 volunteers across Queensland sharing positive rural messages to thousands of school students.


MLA Best Regional Qld Dining Award

Fitzy’s Fibber Magee, Toowoomba


Affectionately known as ‘Fibbers’, Fitzy’s Fibber Magee has firmly established itself as an icon in regional Queensland’s pub and food scene. To meet growing customer demand, Fibbers completed a $4 million expansion in January this year and has expanded its menu to include a 13 dish red meat section.


MLA Brisbane Dining Award

Regatta Hotel, Brisbane


The Regatta’s Boatshed restaurant has grown its reputation as a quality steak establishment over the last seven years through a high level of service, product knowledge and the diversity of red meat products on the menu. A menu featuring branded meat means customers can be assured of a consistent quality product every time.


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